Tinder and SXSW. Who’s the snake now?

Cinderella dressed in yellow went upstairs to kiss a fellow. Made a mistake and kissed a snake. How many doctors will it take?

When I was a little girl on the playground, my friends and I used to sing that rhyme. My days of patty cake are long over. I think the rhyme oddly appropriate based on the recent Ex Machina publicity stunt. A fake Tinderella is not a new occurrence, neither is using a bot on tinder as a spammer. My question is marketers use of Tinder for the movie Ex Machina a little out of bounds?

tinder-movie-2

I’ve used online dating sites in the past. I hear guys get bombarded often by fake profiles and spammers. We can’t tell these guys that they’re looking for love in all the wrong places. Hello… I’m on the sites too. I’m real and I’m out there. Are the spammers just something that guys expect? The guys hitting up Tinder at SXSW were the one making the mistake this time. They tried to kiss a snake.

Is it wrong for marketers to take advantage of a place where they know people are congregating? After all, it’s what marketers do. We expect them outside of sporting events and concerts. I got a delish Jimmy John’s sandwich shoved at me after the Lady Gaga concert. I gobbled it up! Now, Jimmy Johns has me name dropping them in my blog.

In the digital age, marketers are going to be constantly evolving their tactics. Publicity stunts aren’t new either. Why should we expect our dating profiles to be a sacred space? I think it has to do with the way the guys were lured in. I’ve been spammed once and it happened right away. This “Ava” built rapport with the guys she was chatting with, then directed them to her instagram account. Guys correct me if I’m wrong, but don’t the fakers normally just say, “Hey look at my IG: @UnRealGrrl.” There aren’t any discussions of falling in love that was the low point of this whole thing for me.

tinder-movie-1

Tinder and SXSW. Who’s the snake now?

Spreading like Viral Content

Viral-Stuff

The thing about viral content… is that its all about the timing. You never know what piece of content you create is going to strike a chord with the internet. Seriously, the thing about a virus an how it spreads is predictable in its unpredictability. Hello Gangnam Style and the Harlem Shake…

faris-yakobThere are somethings that you can do more then others to make sure that your content spreads.

Positivity. One of the keys to viral marketing and ad campaigns. If it tugs on your heartstrings, its probably going to go viral. Creating Viral Content? The secret is get contagious…, “Positive uplifting content always gets shared. Remember, there’s a lot of unhappy people in the world, and while there are different reasons for being unhappy, content that is uplifting and inspirational helps people get out of their rut… even if it’s only for a few seconds”. Enter the Dove Real Beauty Campaign. Dove has been working tirelessly to show women they are beautiful. This year their “Real Beauty Sketches” took the internet by storm. What helped the cause and The secret recipe to Viral Content Marketing success was that women were emotional engaged and identified with the content. Women wanted to inform, inspire and engage with a company and campaign that made them feel valued.

Why do memes an videos spread like wildfire across the internet, because there funny. Online marketers are trying to tap into the potential of viral marketing. Why content goes viral explains that 60% of ads that become viral usually are humorous in nature. I think an addendum to this is that people find the ads funny and then they spoof the ads. Which draws viewers back to the original ad.

anatomy-of-viral-content1

People also like content that they can quickly consume. 5 Key elements of Viral Content  skimming the content quickly and accessibility of share buttons also adds to contents ability to go viral.

Questions:

When you share viral content why do you share it?

What was your favorite viral content from the year?

Spreading like Viral Content