If you have a job… You better be LinkedIn!

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I think my previous statement says it all. Most people recognize the LinkIn is the go-to social media platform when it comes to job prospects.

As a recent job hunter (infographic), I know a thing or two about being a part of the job market. Everyone is vying to make themselves stand out. Everyone seems to believe they are the mystical unicorn you’ve been searching for. Some people even get recruited based on their profiles on the site. I am not one of those people. But, here are some tips an tricks on how I could use my LinkedIn to get me there. 

LinkedIn is so much more then a social media platform. It is a warehouse, of sorts, for your professional activities. I don’t know about the rest of you out there in web world, but I have never been on top of updating my resume as much as I should. Seriously, is there anyone out there that updates their resume every 6 months? Isn’t that what we are told to do? Most of us update when the need arises, when your job hunting. Even LinkedIn is taking a note and making changes to it’s own resume. The once Ugly Ducking of the Social Media World is making changes to get people to stay on the site longer. It’s also enticing companies to drop more money on premium accounts. For most people, the most important part of LinkedIn is their profile.

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What’s great about the LinkedIn profile is that you can include so much richer information than you usually can on a 1-2 page paper resume. Just, as in any resume it’s important to keep it up to date. It’s always important to come back to a site after a big update to the software. How to Optimize your Page and Profile discusses how to maximize the new LinkedIn look and feel to benefit you! What is the most important thing? A professional image on your profile. Even I need to update my picture. It’s several years old. Here are some other ways to turn your LinkedIn Profile into a Social Media Workhorse

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I offer one caviate to the LinkedIn lovefest. Make sure that you Protect Yourself on LinkedIn. It’s important to not forget that somethings still need to remain private. Keep you privacy settings up to date as well as your resume. You don’t want your boss to know you completely overhauled your profile. Do you?

Questions:

1. Do you have a LinkedIn account? If so, how often do you update your actual resume in comparison to your LinkedIn?

2. Can you for see in the future getting job leads or referrals off of your profiel? Have you in the past? What changes do you need to make to your profile to stand out from the crowd?

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If you have a job… You better be LinkedIn!

The War of Words… Google+ vs. Facebook

google_fb_slapfightI’ll admit it. I excitedly joined Google+ last year when it first came out, when no one else I knew had joined. I had 2 circles outside the normal ones and one person in each circle. It just sat there, and sat there, and sat there.  NOTHING HAPPENED! You know why, because I thought that Google+ was going to be like Facebook. Surprise, surprise, It’s not.

Facebook, for me has always had its ups and downs. When the news feed first came out, I thought my world had ended. I don’t want to see all of this useless information, from these useless people I friended because we were in one picture together or we met at that party one time. WHY do I care about their LIFE?!? I don’t. All the sudden my facebook was full of clutter and then something magical happened. Facebook introduce “the algorithim.” The clouds parted, the heaven sang and my news feed was magically clear.

What those geniuses at facebook did was engaged the users with the end result being you get your own personalized facebook friends newspaper on a daily basis. In Facebook: Here’s How Your Newsfeed Works Mashable  explains “This new strategy has created an uptick in user engagement, he adds. A recent study by Facebook found that this new ranking system led to a 13% increase in stories read, and a 5% increase in interactions (Likes, shares, comments)” Engagement is important for any business looking to use the social media giant for its own purposes. Five Facebook Posts that Spark Massive Engagement  the biggest ways to get social media engagement from followers is to ask for it.

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Getting people to engage with your brand is as easy as pushing a like button. What small businesses fail to realize is that by focusing only on facebook for engagement with their clients. They are missing out on the opportunities that Google+ has to offer.

Google+ can really be a savvy business persons best friend. No joke though. The number one reason is that Google+ drives up your SEO. If you’re a small business and on the web, then you should care about your SEO. Check out this article if you don’t believe me, 10 Ways Google+ Will Improve your SEO Honestly, I didn’t believe it myself at first. Then I started blogging and utilizing my long forgotten Goggle+ account. Voila! I’m ranking higher then my former nemesis of SEO, the Helena, Montana Peace Seekers Association! You might ask, why this sudden change and my nemesis’ sudden decline because Google is rewarding you for using its social media platform. Which makes it very easy to begin to except Why Google+ is an Inevitable Part of Your Content Marketing Strategy. You can’t ignore Google+, as I did for so long, because guess what Google and facebook can’t play nice. Whereas, when you use Google+ it only helps you. Hello, SEO boost!

Facebook is beginning to peak out from behind its self imposed wall, with the new graph search. Is this too little to late to match what is happening on Google+? Time will tell, as it always has on the internet. As for me, I’ve dusted off my sad Google+ account and am happily +1ing away!

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Questions:

Would you use Google+ merely for the SEO boost or do you see the usefulness of Google+ for business in relation to facebook?

What do you think is the least cheesy way to drive engagement on Facebook?

 

The War of Words… Google+ vs. Facebook

Twitter: A Life Lived in 140 Characters or Less #TwitterRules

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Although I have long understood the principles of twitter, I have not always been a proponent of the social media giant that has taken the news world by storm. Would you have ever thought, in your wildest imaginings, that twitter would break news faster then, well the news.

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Remember the guy who tweeted the Osama bin Ladin raid? He was just online late at night. He inadvertently broke the news of a secret military operation, from Abbottabad. Twitter is global, and its not going away. People need to learn to leverage Twitter in all its magnificence for there own purposes.

In using twitter for business and self-promotion. Here are some of the three ways to use twitter effectively to build a personal brand.

Be Prepared:

Twitter is more effective for a business when you go into the twittersphere with a plan. Aaron Lee addresses this exact issue in his blog post, “If I could start Twitter over again, what I would have done differently.” I may not agree with all of Lee’s conclusions, but I don’t have the cadre of followers he has. I do think his tweet cheat sheet is useful. Its a list of basic twitterquette for effective tweeters

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Be Responsive:

Every article and blog post says the same thing. Twitter is all about engagement. It’s about how you engage, who you engage with, and what you say when you engage with them. Some brands are totally doing twitter right. They’ve got the right amount of tweets balanced with the right amount of follower engagement. Interestingly, three of my favorite twitter feeds makes the Top 25 Most Engaged Brands on Twitter list: ESPN, CNN and Funny or Die. Because I personally follow all of these brands, I can definitely understand the fact that they make the list. CNN and ESPN are where I go to get my quick fix of news and NCAA Football. Funny or Die is entirely different. The site is driven by user engagement. People vote whether a video posted to the site is funny or must die. Who can ever forget this Pearl of a video posted to the site…

Be yourself:

If I have learned anything, Its that you need to need to be yourself when it comes to social media. People recognize authenticity and are drawn to you for a reason. Currently, I only use twitter for my own personal enjoyment. If I have learned anything, its that I’m a brand, I’m unique. I need to use social media to showcase myself and build my personal brand. Become apart of conversations that are happening online. One of the fastest and easiest ways to do this is through hashtags.

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I love #hashtags! I usually use them as an emphasis of an over arcing theme of a tweet rather then to engage in conversation. Hey, I’m #weird. Seriously though, hashtags are everywhere. You can’t see a movie trailer, tv show, or music video even without a hashtag. So, get involved and start tagging.

Social media has enmeshed itself in our culture. It’s our responsibility to recognize where the boundaries between our true self and our online self cross and diverge. It’s important to be yourself online, but you needs to keep somethings personal. Over sharing happens quite frequently. It’s important to find a balance between self and the

Twitter: A Life Lived in 140 Characters or Less #TwitterRules

Fuel for my Fire!

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These are three tenets to live by when beginning any foray into social media. It’s a personal mantra of mine to only post things on my facebook and timeline that I would be proud to support or for my grandma to see (I ❤ my Yia yia). I think the same can be said as a brand advocate for my company’s social media. Many people who have grown along with the evolution of facebook probably understand this as well.

Pam Moore give people 50 rules to get people engaged. Some of these rules are pretty self explanatory. The first 5 especially. 1. Inspire them. 2. Connect with them in an authentic, human way. 3. Entertain them. 4. Educate them. 5. Empower them.

My favorite from the list: 15. Make them feel emotion of any kind. Make them belly laugh or do the happy cry. (I’m going to try and achieve this from one of you this week!)

Helena’s Social Media Rules:

I realized a long time ago there are some things you say online, and some things you don’t. Here are some of the personal social media rules that I live by. I think its important to know what your social media personality is…

  • Keep it clean (Well I try anyway)
  • Keep people engaged. If I think it’s interesting, someone else might agree. If not, resort to cats, baby animals, or a meme (Grumpy Cat =’s trifecta)
  • Know what people like.
  • If you didn’t share it first, share it second. You have followers that they don’t; people still might want to see it, a re-share is a great ego booster.
  • Engage directly with people. Make sure you respond! People like it when other people pay attention. It’s good to reciprocate.

A lot of my rules are very similar to Guy Kawasaki Apple’s former chief evangelist’s 10 tips to build Social Media influence

Ten rules for JWA to live by:

Seriously, I’m taking them to my boss tomorrow. This is how JWA will apply the 10 tip according to me:

  1. Start Yesterday! (Yup. We’re already playing catch up)
  2. Find the right social network for you (LinkedIn, possibly Google+)
  3. Make a great profile (We need to invest in some stock photos)
  4. Curate and link (Know where content comes from)
  5. Cheat (The term is “leverage” 🙂 )
  6. Restrain yourself (Truth)
  7. Add bling (People like pretty things)
  8. Respond (but keep it simple)
  9. Stay positive or stay silent (Make sure you respond to the critics, but don’t be Amy’s Baking Company)
  10. Repeat good stuff (Even if it’s from a competitor)

QUESTIONS:

1. What are your personal social media rules? Do you have any? How has class changed your ideas about that?

2. What Rule from the 50 rules stuck out to you? Comment and tell me what was your favorite. Tweet me and see if you can achieve your goal! (See my goal above to achieve #15)

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Fuel for my Fire!