Although I have long understood the principles of twitter, I have not always been a proponent of the social media giant that has taken the news world by storm. Would you have ever thought, in your wildest imaginings, that twitter would break news faster then, well the news.
Remember the guy who tweeted the Osama bin Ladin raid? He was just online late at night. He inadvertently broke the news of a secret military operation, from Abbottabad. Twitter is global, and its not going away. People need to learn to leverage Twitter in all its magnificence for there own purposes.
In using twitter for business and self-promotion. Here are some of the three ways to use twitter effectively to build a personal brand.
Twitter is more effective for a business when you go into the twittersphere with a plan. Aaron Lee addresses this exact issue in his blog post, “If I could start Twitter over again, what I would have done differently.” I may not agree with all of Lee’s conclusions, but I don’t have the cadre of followers he has. I do think his tweet cheat sheet is useful. Its a list of basic twitterquette for effective tweeters
Every article and blog post says the same thing. Twitter is all about engagement. It’s about how you engage, who you engage with, and what you say when you engage with them. Some brands are totally doing twitter right. They’ve got the right amount of tweets balanced with the right amount of follower engagement. Interestingly, three of my favorite twitter feeds makes the Top 25 Most Engaged Brands on Twitter list: ESPN, CNN and Funny or Die. Because I personally follow all of these brands, I can definitely understand the fact that they make the list. CNN and ESPN are where I go to get my quick fix of news and NCAA Football. Funny or Die is entirely different. The site is driven by user engagement. People vote whether a video posted to the site is funny or must die. Who can ever forget this Pearl of a video posted to the site…
If I have learned anything, Its that you need to need to be yourself when it comes to social media. People recognize authenticity and are drawn to you for a reason. Currently, I only use twitter for my own personal enjoyment. If I have learned anything, its that I’m a brand, I’m unique. I need to use social media to showcase myself and build my personal brand. Become apart of conversations that are happening online. One of the fastest and easiest ways to do this is through hashtags.
I love #hashtags! I usually use them as an emphasis of an over arcing theme of a tweet rather then to engage in conversation. Hey, I’m #weird. Seriously though, hashtags are everywhere. You can’t see a movie trailer, tv show, or music video even without a hashtag. So, get involved and start tagging.
Social media has enmeshed itself in our culture. It’s our responsibility to recognize where the boundaries between our true self and our online self cross and diverge. It’s important to be yourself online, but you needs to keep somethings personal. Over sharing happens quite frequently. It’s important to find a balance between self and the