Tinder and SXSW. Who’s the snake now?

Cinderella dressed in yellow went upstairs to kiss a fellow. Made a mistake and kissed a snake. How many doctors will it take?

When I was a little girl on the playground, my friends and I used to sing that rhyme. My days of patty cake are long over. I think the rhyme oddly appropriate based on the recent Ex Machina publicity stunt. A fake Tinderella is not a new occurrence, neither is using a bot on tinder as a spammer. My question is marketers use of Tinder for the movie Ex Machina a little out of bounds?


I’ve used online dating sites in the past. I hear guys get bombarded often by fake profiles and spammers. We can’t tell these guys that they’re looking for love in all the wrong places. Hello… I’m on the sites too. I’m real and I’m out there. Are the spammers just something that guys expect? The guys hitting up Tinder at SXSW were the one making the mistake this time. They tried to kiss a snake.

Is it wrong for marketers to take advantage of a place where they know people are congregating? After all, it’s what marketers do. We expect them outside of sporting events and concerts. I got a delish Jimmy John’s sandwich shoved at me after the Lady Gaga concert. I gobbled it up! Now, Jimmy Johns has me name dropping them in my blog.

In the digital age, marketers are going to be constantly evolving their tactics. Publicity stunts aren’t new either. Why should we expect our dating profiles to be a sacred space? I think it has to do with the way the guys were lured in. I’ve been spammed once and it happened right away. This “Ava” built rapport with the guys she was chatting with, then directed them to her instagram account. Guys correct me if I’m wrong, but don’t the fakers normally just say, “Hey look at my IG: @UnRealGrrl.” There aren’t any discussions of falling in love that was the low point of this whole thing for me.


Tinder and SXSW. Who’s the snake now?