A picture is worth a Thousand Words

I will be honest with you. I feel very uninspired as I write this post, I think it’s because the weather is changing in Seattle. I feel the little tickle in the back of my throat that is usually the clue I’m about to get sick. What’s even worse about being uninspired is that I’m discussing some of my favorite social media platforms! I love Pinterest! Ever since I heard 2 girlfriends discussing how many hours they spent on Pinterest I new I’d be hooked. Seriously, I joined the site back when you still had to get and invitation to join.  This was me when I first joined… maybe still is a little bit

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People (women especially) were not the only ones to recognize that Pinterest could be used to drive consumers and unique views to your site. There are 10x more clicks of than the Tweet this button. Interesting fact considering that the tweet this button is in a lot more places then the Pin-it button. I’ve noticed because there are times I want to add something to my pinterest and I look for the button and it’s not there. Usually people are pinning things they want to buy, stuff that inspires them, places to visit, recipes to remember. The options are limitless when it comes to pin boards.  See examples from my own personal pinterest

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People use pin boards to post Youtube videos which is interesting considering that Youtube beats Facebook with consumers The consumers are using youtube to consider if they want to buy a product by watching the videos online. Including Youtube as part of your Social Media , is integral to any person just getting started in the online market. The important fact to remember is that like any social media you have to keep it updated and even schedule your posts.

Facebook has already realized that videos and pictures are important parts of peoples interactions with social media. Facebook has adjusted their edge rank algorithm to account for this fact. Now other people are getting in on the photo sharing game. Instagram which is owned by facebook it the primary name in the photo sharing game. Most people can recognize and photo posted through Instagram by the fact that it’s the shaped like a polaroid and usually has a filter applied. Insert obligatory puppy photo here. Seriously… my Instagram is full of my dog. 🙂

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Instagram is not the only kid in the social media image sharing game. Vine is the twitter equivalent of videos. The length of videos is 7 seconds just like Twitter’s limited tweet of 140 characters. 5 vines are tweeted every second. People will watch endless number of vines. What you can share online is becoming limitless.

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Questions:

1) Which of these three image sharing sites do you like best and why?

 

2) Though Pinterest is mainly used by women, in what ways can you see men using the site?

See below for my favorite from comedian Bo Burnham 🙂

 

A picture is worth a Thousand Words

The War of Words… Google+ vs. Facebook

google_fb_slapfightI’ll admit it. I excitedly joined Google+ last year when it first came out, when no one else I knew had joined. I had 2 circles outside the normal ones and one person in each circle. It just sat there, and sat there, and sat there.  NOTHING HAPPENED! You know why, because I thought that Google+ was going to be like Facebook. Surprise, surprise, It’s not.

Facebook, for me has always had its ups and downs. When the news feed first came out, I thought my world had ended. I don’t want to see all of this useless information, from these useless people I friended because we were in one picture together or we met at that party one time. WHY do I care about their LIFE?!? I don’t. All the sudden my facebook was full of clutter and then something magical happened. Facebook introduce “the algorithim.” The clouds parted, the heaven sang and my news feed was magically clear.

What those geniuses at facebook did was engaged the users with the end result being you get your own personalized facebook friends newspaper on a daily basis. In Facebook: Here’s How Your Newsfeed Works Mashable  explains “This new strategy has created an uptick in user engagement, he adds. A recent study by Facebook found that this new ranking system led to a 13% increase in stories read, and a 5% increase in interactions (Likes, shares, comments)” Engagement is important for any business looking to use the social media giant for its own purposes. Five Facebook Posts that Spark Massive Engagement  the biggest ways to get social media engagement from followers is to ask for it.

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Getting people to engage with your brand is as easy as pushing a like button. What small businesses fail to realize is that by focusing only on facebook for engagement with their clients. They are missing out on the opportunities that Google+ has to offer.

Google+ can really be a savvy business persons best friend. No joke though. The number one reason is that Google+ drives up your SEO. If you’re a small business and on the web, then you should care about your SEO. Check out this article if you don’t believe me, 10 Ways Google+ Will Improve your SEO Honestly, I didn’t believe it myself at first. Then I started blogging and utilizing my long forgotten Goggle+ account. Voila! I’m ranking higher then my former nemesis of SEO, the Helena, Montana Peace Seekers Association! You might ask, why this sudden change and my nemesis’ sudden decline because Google is rewarding you for using its social media platform. Which makes it very easy to begin to except Why Google+ is an Inevitable Part of Your Content Marketing Strategy. You can’t ignore Google+, as I did for so long, because guess what Google and facebook can’t play nice. Whereas, when you use Google+ it only helps you. Hello, SEO boost!

Facebook is beginning to peak out from behind its self imposed wall, with the new graph search. Is this too little to late to match what is happening on Google+? Time will tell, as it always has on the internet. As for me, I’ve dusted off my sad Google+ account and am happily +1ing away!

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Questions:

Would you use Google+ merely for the SEO boost or do you see the usefulness of Google+ for business in relation to facebook?

What do you think is the least cheesy way to drive engagement on Facebook?

 

The War of Words… Google+ vs. Facebook