People who join social media for business purposes like to see the major ROI (return on investment). One of the easiest ways to see if your social media plan is working for you is checking out the analytics offered from different sites and companies. Most companies plan their social media strategy in the same general way. They are trying to drive traffic to their site, their products or their company. But, how can you prove that all the work and hours you are spending toiling in front of the computer screen is paying off? One of the ways is by analyzing how your actions on these sites by SOCIAL Media Analytics
Anyone who is in social media needs to know how to talk about social media with their clients or bosses. 4 Proven Techniques for Using Social Media Analytics for Conversion gives a really great example of how to land a client by talking about clients needs on Social Media knowledgeably. Beyond Social Media Analytics show’s how Gatorade took social media analytics to a whole new level with their social media listening center. They are able to analyze what people are saying about their products and decided if they want to pursue those lines of marketing. In the case of Gatorade as a hangover cure (there is definite truth in that) they decided to not pursue that direction.
In order to track social media you can use different types of software to track your links and the online engagement they get. How to Track Links shared on Social Media gives examples of the types of software you can use to track links that you share on social media. I choose to use bit.ly, but many of them are good. The most important thing about social media analytics is finding what works for you.
Do you use social media analytics?
How would you revise your social media strategy to include analytics?