I created this logo as part of a “personal brand” except, it doesn’t say anything about me. That’s why people go to your social media to find out about who you are and not the “who” you present to the world.
Honestly, I completely hid myself on social media while I was searching for a job. I don’t think it hurt me, but I’m not sure it helped. The problem is that you don’t know. You read the statistics about what recruiters are looking for. I decided not to give them the option of prejudging me based on my online presence. Would you make the same choice as I did now? What has or hasn’t changed your mind?
My opinion has changed some what. But, now that I work in social media, its imperative that my presence is seen online. At the time, when I was looking for a job I wasn’t looking for a job in social media. It kind of fell into my lap, isn’t that always the case?
I only recently started my job at JWA, I just had my 6 month review. But, I was originally hired out of a recruiting firm. I know that they didn’t look me up on LinkedIn. Actually my firm could have cared less about that. I sent them 2 different resumes. One was a very generic, made to the specifics that the career center lays out for you. The second one was my “content design” resume. They didn’t like my design resume. They wanted the plane Jane resume with out any bells and whistles. Although, I still got my job, I’m sure JWA would have loved to have a better idea of the design eye that I could bring to their brand. That’s the expectation these days, you have to be able to show case your skills, the number one product that you are selling is yourself. The big names need to make sure that they keep their names big. They work hard on what face they show to the public.
Interesting that every state has a major brand associated with it. I’m from the land that Coca-cola built and now I live in Starbucks-land. Doesn’t that tell you a little more about me? It’s the human aspect of the story that people are drawn to. I’ve already connected with one of the other students in the class, because we have the same type of dog! Puggles Rock! When I post on fb or any other social platforms the post with the most likes, comments and “activity” are my posts about him. 🙂 My dog is more popular then I am.
So, I checked my Klout score today, spurred on by our readings. I’ve got a 43. I’m not really sure what the equates to, if Klout was school I’d be failing. If the recruiters discussed in the article were looking for people with a Klout score of 35 or higher I guess a 43 is good then. Did anyone else check there score? Do you think its a fair assessment of you social media abilities?
What does your personal brand look like? What is important about your personal brand that you present to the world? How does this humanize or distance you?
Do you agree that a Klout score should be included in an interview/application process? How do you think it could affect your job one way or another?